Founders & Designers
Edmund Tay
Co-founder & Creative Director
A creative director and designer with nearly two decades of global experience from Kuala Lumpur to Dubai, Shenzhen and Shanghai. With a rare combination of strategic thinking and creative flair, Edmund operates at the dynamic intersection of branding and marketing.
His portfolio includes work with powerhouses, including Google, Sephora, Lanvin Group, Sprite, Decathlon, Huawei, PepsiCo and many more.
Edmund provides creative direction and strategic solutions to help you and your brand think bigger.
Previously at: PepsiCo, Huawei, BBH, Ogilvy
Ron Yee
Co-founder & Design Director
Ron is an award-winning design maestro with a passion for creating beautiful and effective branding. With nearly a decade of experience designing brands and iconic packaging for PepsiCo, he understands the unique challenges and opportunities of the industry like no other.
With a holistic approach to brand design, Ron's recent work has included contributing to the creation of comprehensive visual identity systems for key brands within PepsiCo.
Ron provides design direction and strategic solutions to help you and your brand think more deeply.
Previously at: PepsiCo, Cowan, FCB
Ways of Working
BRAND FOUNDATION
Our Brand Foundation help brands uncover their truth through strategic discovery — aligning business goals with emotional resonance. Whether you're evolving a legacy or starting fresh, we craft brand narratives that connect with modern audiences in meaningful ways.
BRAND DESIGN
Our Brand Design leverage 20+ years of design experience and proven strategies to build exceptional brands rapidly. From logos to full visual identity systems, every element is crafted to reflect the brand’s essence. Our work blends timeless sensibility with modern relevance, ensuring brands show up confidently across print, packaging, and digital touchpoints.
DIGITAL EXPERIENCES
We bring brands to life online through websites that are not just beautiful, but strategic. By shaping structure, content, and design around what matters most to your audience, we create digital experiences that feel as intentional as the brand itself.