PROJECT NAME
Openhive
ROLE
Branding
Art Direction
Graphic Design
OPENHIVE is a multinational startup primarily involved in the finance and technology industry with cutting edge FinTech capabilities that include AI, Blockchain, Cloud Computing and Big Data.
It is leading the digitalization of the banking industry which later expands to other industries. Its mission is to empower creative collaboration (Community) around Blockchain Big Data that’s enabled through OPENHIVE’s Technology.
The Brand Symbol is the embodiment of open connectivity and collaborations. It is designed with precise angular calculations that inspire the entire Brand Signature creation.
Our design objectives is to define Openhive’s Brand Signature Design, to develop a holistic system and expandable solution across its portfolio with considerations to cross-market performance and new media usages. The Signature has been custom cut to be distinctive. The cuts mirror the Symbol’s hexagonal angles and have been well-balanced to achieve an optical ideal.
