PROJECT NAME
VW TRIII
ROLE
Branding
Art Direction
Graphic Design
Fueled by consumer demands for greater sustainability, China’s EV market continues its fast-paced growth as a flood of new EV players continue emerging in the market. Volkswagen’s own proactive response toward the call for greater ‘Carbon Neutrality’ saw the transformation
of the EV market with the global launch of the ID.
As a big step forward, Volkswagen established Volkswagen Anhui, a company with Volkswagen as majority shareholder, and built for 100% EV product portfolio. Developed in China for China, we were invited to pitch in branding ideas to usher in a new era of Volkswagen in China.
The Brand Signature highlights a sense of motion with humanised curves. The triple 'I' acts as the fundamental expression of the concept carefully crafted to create depth and movement.
TRIII applies to the intertwined relationship between earth, humans, and technology. At TRIII, these 3 core pillars works in unison in an infinity time continuum
The project was canceled due to a big shift in projected budget for completion.