PROJECT NAME
FPFC
ROLE
Branding
Art Direction
Graphic Design
For People For Cats (FPFC) is a visionary cat furniture company dedicated to revolutionising the relationship between cat products and the home environment. Our mission is to create a harmonious fusion space where the needs of both cats and people are met, unlocking a world of shared happiness and fulfilment.
FPFC (For People For Cats) seamlessly blends sophistication with playful rebellion. Evoke an air of mystery with freedom-seeking personality.
The brand aims to captivate and charm, evoking a sense of delightful curiosity and enchantment that is synonymous with cats.
FPFC embodies the duality of Fearlessly Refined, daringly bold in its pursuit of innovation and unafraid to break barriers, while exquisitely elegant in its commitment to delivering a sense of poise and sophistication that captivates and inspires.
The concept of “Dynamic Elegance” seeks to merge the sophisticated and refined nature of elegance with the bold and energetic aspects of a dynamic visual style. The brand’s visual identity will reflect this seamless integration of opposites, creating a powerful and distinctive look that captures attention and leaves a lasting impression.
