PROJECT NAME
The Love Diamond
ROLE
Strategy
Design
The Love Diamond is a modern diamond jewellery brand redefining what love looks like for today’s generation. No longer reserved for proposals and anniversaries, its creations honour the full spectrum of love — from self-worth to friendship, family, and everyday triumphs.
Crafted with timeless precision and quiet confidence, The Love Diamond empowers women to express their stories and shine on their own terms.
The brand is designed to inspire self-celebration — a companion to the radiant, multifaceted woman who buys not just for the occasion, but because she’s worth it.
We repositioned The Love Diamond to move beyond engagement rings and traditional gifting. Through a brand discovery sprint, we defined a new narrative focused on self-expression, everyday luxury, and all forms of love.
The outcome: a clear brand purpose, refreshed personality, and messaging that empowers modern women to celebrate their own stories — not just wait for someone else to gift them one.
Through iterative exploration of serif, sans-serif, and humanist styles, we developed a confident, versatile wordmark supported by a simplified icon system. This was extended into a cohesive visual identity — including color palette, typography, and packaging — that bridges classic luxury with contemporary relevance.
The result: a refreshed brand system that feels emotionally resonant, visually elevated, and ready to speak to a new generation of women buying diamonds on their own terms.
We redesigned The Love Diamond’s website to reflect its refreshed positioning — blending modern luxury with emotional storytelling. The new structure highlights everyday wear, self-purchase moments, and personal love stories, while simplifying navigation and elevating the brand’s digital presence for a younger, design-conscious audience.
Visit the new website here: